Hooters continue to disappear across America, including several longtime locations in Florida â but the iconic chain’s CEO insists the closures aren’t a sign that the brand is losing its appeal.
Neil Kiefer, CEO of Florida-based Hooters Inc., told Fox News Digital the company is focused on rebuilding the restaurant chain after its original founders regained control of the brand following its 2025 bankruptcy.
“The number of stores will go up and down, but the longevity of our commitment will not,” Kiefer said. “These store closures are not an indication of brand strength.”
His remarks come after Fox News Digital reported that Hooters closed its last remaining restaurant in Jacksonville, Florida, ending a 40-year presence in the city.
The closure followed the September shutdown of a Hooters in Panama City Beach, which had operated for more than three decades.
Other longtime locations have also disappeared, including a Hooters in Boca Raton, Florida, which closed earlier this year after 16 years when its landlord .
But Kiefer said the recent closures need to be viewed in the context of the company’s ownership changes.
“Hooters of America was a separate corporate entity from the original Hooters team that first founded the brand and their first restaurant in Clearwater, Florida, in 1983,” he went on.
“While these two groups may have shared a name, they shared nothing else. The original founders saw an opportunity to step in and reclaim their brand, integrity and legacy. Since these acquisitions, we’ve learned some stores were in various stages of need.”
Kiefer also emphasized that the closures should not be viewed as a reflection of the restaurant chain’s “beloved staff, community or sisterhood of the orange shorts.”
The restaurant chain has been working to under its new ownership â with a renewed emphasis on food, hospitality and attracting families.
Kiefer that Hooters had become overly sexualized under its former corporate leadership and that he wanted to restore the brand’s original identity.
That strategy has included opening new restaurants, including a location in The Villages, Florida, in July 2025, while another location in Lutz, near Tampa, is coming soon, according to its website.
The Villages restaurant has also attracted attention for its , demonstrating how the brand is attempting to appeal to a broader customer base.
For now, however, the restaurant chain’s shrinking footprint remains visible in parts of its founding state.
Following the Jacksonville and Boca Raton closures, large stretches of the state’s Atlantic coast are without a Hooters restaurant.
Kiefer maintains that the company’s commitment to its customers and employees remains unchanged.
“Instead, we are concentrating our efforts on what has always made us successful: our community, our staff, our and our unshakeable dedication to all three.”
